Superdry

Creative Consultant: 2011 to date

We've teamed up with iconic British fashion company Superdry to design an exclusive collection of contemporary British tailoring. The launch range has been coined "Sebiro", a trans-seasonal capsule collection of core wardrobe staples which exude attention to detail, super-skinny cuts and fine quality cloths. Designed as a separates range to mix and match with Superdry's existing casual pieces, the range centres around four key characters: The Super Spy, The Bank Robber, The San Franciscan, and The Country Rebel, each with their own defining traits.

The collection is available to buy from Superdry online or in selected Superdry stores.