Tradition for the Future: Bespoke Innovation

We get asked a lot about our house style here at Timothy Everest. While we do not let ourselves be pigeonholed by an easily identifiable set of stylistic tricks or one-size-fits-all details, we prefer to have a house ethos of collaboration and open-mindedness.

“We pride ourselves on communicating with clients, rather than pushing our own ideas on them”, elaborates Head Cutter Fred Nieddu. “As we are less bound by the conventions of ‘The Row’, we are always open to ideas. This approach has attracted customers looking for a more creative tailor, pushing us to do work that some other older firms might be unwilling to.”

Tradition for the Future. Timothy Everest
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“For example, in making a brace of shooting jackets for a client we asked if we could try a new technique for the hunting back. While a normal ‘Norfolk’ back might be made of two pieces of cloth, we looked at ways to add more movement into the finished piece. Using a pattern cut from old 1930s leather motorcycle jacket, we made an ‘action’ back with twelve different pieces so the jacket was curved and shaped right up under the arm, adding much more comfort and scope for motion into the coat.”

Not all innovations need to be practical however; sometimes you can create work that stands out on aesthetic grounds alone. “Recently we made a tweed sports coat with a Western-style yoke back for an American client. I have always been a huge fan of Nudie, the Rodeo tailor, who made all the rhinestone creations back in the day for Country singers. Taking a small detail like that and adding it into traditional British bespoke adds a little decadence, like the 70s/80s luxury look that is in vogue at the moment.”

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“We are able to be so adaptable and responsive because we have a young tailoring team. Not just the cutters, but the coat makers and trouser makers too, who can deliver work to a customer’s specifications rather than the strict rules of the company’s ‘look’. We pride ourselves on an ability to try out new styles and details which in turn makes the process fun for both for us as crafts people and ultimately, the customers.”

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